2022 EDUCATION SESSIONS

Valuing Home Performance: Barriers & Successes in Advancing High-Performing Homes
April 6, 1:15 to 2:15 pm
Online
Approved for 1.0 general GBCI CE & 1.0 AIA LU
Speakers
Casey Murphy, Vice President, Customer Solutions, Pearl Certification
Woody Fincham
Description
We know that home performance adds significant value to a home in terms of added comfort, energy savings, indoor air quality, durability, and more. And for more than a decade, national and regional studies have consistently found that high-performing homes contribute to a home’s actual value (in a home’s selling price or its appraised value). So why does the on-the-ground reality feel so different? Why do your customers, local real estate agents, and appraisers seem oblivious to how your work can and should add to a home’s value?
In this session, you will hear from an appraiser, a real estate agent, and a contractor about the day-to-day, on the ground reality of how high-performing features are perceived, ignored, and properly valued by the marketplace, as well as where things are heading.
Learning Objectives
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Learn about the challenges that real estate agents and appraisers face when making a good faith effort to properly market and value energy efficiency
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Learn the tactics that successful contractors use when engaging homeowners on the topic of how their work can add to a home's value
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Learn about recent studies and specific transaction that show the potential of how home performance work can positively impact refinances and home sales
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Learn how energy efficiency, renewables, storage, and smart home upgrades can impact home value and by extension, homeowner willingness to adopt